Wilson RMS Helps BLF's Online Presence

June 12, 2013

In 2012, Wilson was asked to provide a new website for the Ohio State Buckeye Leadership Fellows (BLF) Program. BLF provides experiences and opportunities to promising Junior and Senior undergrads to help them succeed in their post-graduate pursuits.

Wilson worked with BLF and OSU to design a site that would help tell their story, draw the attention of qualified students and solicit the support of alumni.

The final site was designed to be responsive, intuitive and tailored to an audience that consumes Internet content on a multitude of devices. To fit the needs of the BLF’s three separate audiences—students, alumni/supporters and the OSU community at large—Wilson developed separate sections with specific messaging for each. Wilson also created a short animated video that helped to tell BLF’s story and challenged viewers to get involved.

The result, was a site that garnered rave reviews from the OSU community. The site is easy to manage for the BLF staff and continues to drive interest in the program.

The future is now hopefully a bit brighter for tomorrow’s leaders.

- See more at: http://wilsonrms.com/2013/05/the-new-look-of-leadership/#sthash.xYJSff1B.dpuf