Capital Crossroads Special Improvement District Hosts Leadership Challenge

March 20, 2014

By Sarah Mangia

The sophomore cohort is working with the Capital Crossroads Special Improvement District (SID) this semester to improve the marketing and communications of the Pearl Market with its customers. In this competitive, team-based challenge, Fellows must consult with staff at Capital Crossroads SID, Pearl Market customers, and other Columbus community members to understand the customer base and identify the best means to share updates about Pearl Market, attract new customers, and utilize a grant to bring SNAP customers to the market.

Each team will pitch their recommendation in April 2014 and a winning team will be selected. The winning team will have the opportunity to immediately implement their marketing and communications plan for this season of Pearl Market operations - beginning May 2014.